Big Jim Russell will celebrate 50 years in Wichita Falls radio in November of 2024. He is back with the station that started it all from 10a-3pm M-F. Known mostly as “the voice” for numerous events and emcee for 100s of concerts, he has met and interviewed many legendary performers and enjoys sharing memories each day on his show. As a public servant, Jim promotes area events, and you may have heard his “Big Difference” weekday mornings on KLUR with Brad at 7:50am.